BUS202 Business Strategy
BUS202 Business Strategy
Business strategy is the art and science of planning and executing a company’s long-term goals to achieve sustainable competitive advantage.
In this course, you will explore the fundamental concepts and frameworks that drive strategic decision-making in modern business environments.
You will learn to analyze industry dynamics, assess organizational capabilities, and formulate effective strategies for various business scenarios.
Key topics include competitive positioning, value creation, market entry strategies, and strategic innovation.
Through a combination of lectures, case studies, and one-on-one discussions, you will develop critical thinking skills and learn to apply theoretical concepts to real-world business challenges.
The course also includes a project where you will develop and present a comprehensive strategic plan for a chosen company.
This course will equip you with valuable analytical and decision-making skills that are essential for future business leaders and entrepreneurs in today’s rapidly evolving global marketplace.
DURATION
This course is worth two (2) semester credit hours
Assessment
Online Exam
- Description: The questions in the exam relate to the lecture content and readings.
- Weight: This assessment task is worth 10% of your final grade.
- Length: You have 90 minutes to complete the 50-question exam. You may reattempt it up to two times.
Discussion
- Description: Engage in an asynchronous, one-on-one discussion with your professor about the coursework and its implications for practice.
- Weight: This assessment task is worth 20% of your final grade.
- Length: Each contribution to the discussion should be between 50-100 words. The discussion will run for 5 iterations.
Report
- Description: Choose a topic from the list provided or suggest one to your professor that is relevant to the course.
- Weight: This assessment task is worth 35% of your final grade.
- Length: 1,000-1,500 words (excluding appendices and references).
Presentation
- Description: Live present your report, including findings and recommendations.
- Weight: This assessment task is worth 20% of your final grade.
- Length: 5-7 minutes.
Viva voce
- Description: Defend the findings of your report/presentation in the context of this course.
- Weight: This assessment task is worth 15% of your final grade.
- Length: 10 minutes.
Related Courses
- Pre-requisites – none
- Co-requisites – none
- Exclusions – none
Learning Outcomes
At the end of this course, you will be able to:
- Analyze industry structures and competitive dynamics using key strategic frameworks and tools.
- Evaluate an organization’s internal capabilities and external environment to formulate effective business strategies.
- Develop and articulate strategic recommendations to address complex business challenges.
- Apply strategic management concepts to real-world business scenarios through case studies and a team project.
Graduates of this course are eligible for the Professional Certificate in Business Strategy from Cedar Mountains University.
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