BUS107 Entrepreneurship
BUS107 Entrepreneurship
Entrepreneurship is the process of creating, launching, and managing a new business venture.
In this course, you will explore the fundamental principles and practices of entrepreneurship, which are essential for anyone looking to start their own business or drive innovation within existing organizations.
Throughout this course, you will learn how to identify and evaluate business opportunities, develop a viable business model, and create a comprehensive business plan.
Key topics include market research, financial planning, marketing strategies, and legal considerations for new ventures.
The course combines lectures, case studies, and one-on-one discussions to provide a well-rounded understanding of entrepreneurship.
You will also prepare for a semester-long project where you will develop and present your own business concept.
This course will equip you with the knowledge and skills necessary to pursue entrepreneurial endeavors with an innovative mindset, valuable assets in today’s dynamic business environment.
DURATION
This course is worth two (2) semester credit hours
Assessment
Online Exam
- Description: The questions in the exam relate to the lecture content and readings.
- Weight: This assessment task is worth 10% of your final grade.
- Length: You have 90 minutes to complete the 50-question exam. You may reattempt it up to two times.
Discussion
- Description: Engage in an asynchronous, one-on-one discussion with your professor about the coursework and its implications for practice.
- Weight: This assessment task is worth 20% of your final grade.
- Length: Each contribution to the discussion should be between 50-100 words. The discussion will run for 5 iterations.
Report
- Description: Choose a topic from the list provided or suggest one to your professor that is relevant to the course.
- Weight: This assessment task is worth 35% of your final grade.
- Length: 1,000-1,500 words (excluding appendices and references).
Presentation
- Description: Live present your report, including findings and recommendations.
- Weight: This assessment task is worth 20% of your final grade.
- Length: 5-7 minutes.
Viva voce
- Description: Defend the findings of your report/presentation in the context of this course.
- Weight: This assessment task is worth 15% of your final grade.
- Length: 10 minutes.
Related Courses
- Pre-requisites – none
- Co-requisites – none
- Exclusions – none
Learning Outcomes
At the end of this course, you will be able to:
- Analyze and evaluate business opportunities using market research and feasibility studies.
- Develop a comprehensive business plan, including financial projections, marketing strategies, and operational details.
- Apply principles of innovation and creative problem-solving to address challenges in new venture creation.
- Demonstrate effective presentation skills by pitching a business concept to potential investors or stakeholders.
Graduates of this course are eligible for the Professional Certificate in Entrepreneurship from Cedar Mountains University.
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