BUS101 Creative Thinking
BUS101 Creative Thinking
Creative thinking is the ability to generate novel and valuable ideas, solutions, or approaches to problems.
In business, you will find this skill crucial for innovation, problem-solving, and maintaining a competitive edge in rapidly changing markets.
In this course, you will learn fundamental creative problem-solving techniques, including brainstorming methods and design thinking principles.
The course covers strategies for overcoming mental blocks and biases, as well as practical applications of creativity in product development, marketing, and branding.
Through a combination of lectures, discussions, and a hands-on project, you will develop your ability to apply creative thinking to real-world business challenges.
This course provides you with a foundational skillset in creative thinking that will enhance your problem-solving capabilities and innovative potential throughout your academic and professional career.
DURATION
This course is worth two (2) semester credit hours
Assessment
Online Exam
- Description: The questions in the exam relate to the lecture content and readings.
- Weight: This assessment task is worth 10% of your final grade.
- Length: You have 90 minutes to complete the 50-question exam. You may reattempt it up to two times.
Discussion
- Description: Engage in an asynchronous, one-on-one discussion with your professor about the coursework and its implications for practice.
- Weight: This assessment task is worth 20% of your final grade.
- Length: Each contribution to the discussion should be between 50-100 words. The discussion will run for 5 iterations.
Report
- Description: Choose a topic from the list provided or suggest one to your professor that is relevant to the course.
- Weight: This assessment task is worth 35% of your final grade.
- Length: 1,000-1,500 words (excluding appendices and references).
Presentation
- Description: Live present your report, including findings and recommendations.
- Weight: This assessment task is worth 20% of your final grade.
- Length: 5-7 minutes.
Viva voce
- Description: Defend the findings of your report/presentation in the context of this course.
- Weight: This assessment task is worth 15% of your final grade.
- Length: 10 minutes.
Related Courses
- Pre-requisites – none
- Co-requisites – none
- Exclusions – none
Learning Outcomes
At the end of this course, you will be able to:
- Apply various creative thinking techniques and problem-solving methods to address business challenges.
- Analyze and evaluate the effectiveness of different ideation strategies in generating innovative solutions.
- Demonstrate the ability to overcome common mental blocks and cognitive biases that hinder creative thinking.
- Develop and present creative concepts for products, services, or marketing campaigns using design thinking principles.
Graduates of this course are eligible for the Professional Certificate in Creative Thinking from Cedar Mountains University.
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